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Three years ago at this time The U.S. dollar  (USD) was at par with the Canadian dollar (CAD). Much has changed in the last three years and in fact as of today the USD is worth 1.40 CAD, so 40% more. The last time the USD was this strong was in 2003.

Now for most of you the strength of the greenback versus the CAD has little or no perceived value. Unless you travel to Canada regularly on business, consider Canada as a vacation destination due to your increased buying power or living close to the border you benefit from cross border shopping, you may well wonder, “what benefit is this to me?”

I’m happy you asked. There is a way that a significantly larger proportion of the population can potentially benefit from this increased buying power. Think of client based services that can be delivered over distance (web based, delivered via phone, etc.) where the quality of results would be every bit as good when sourced from a Canadian based company.

Think services such as:

  • Website Design & Development
  • Branding and Design Agencies
  • Digital Marketing Companies
  • Consulting Firms
  • Personal & Business Coaching Practices

This list is by no means exhaustive. The point is you can be based in LA, NYC or any point in between and you have the potential to have your money working  40% harder for you in any of these areas.

Food for thought!

Your Future Reimagined (YFR) Coaching is a personal and business coaching practice that helps clients successfully navigate major transitions in their lives.

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